$950,000

A rare opportunity to own one of Central Wisconsin’s best-known waterfront destinations! Pike Lake Resort is a long-standing and well-loved gathering place located directly on Pike Lake in Hatley. With an established customer base, multiple existing income streams and substantial untapped potential, this property is ready for its next owner to build upon its legacy. The centerpiece of the property is an approximately 6,000-square-foot, three-level bar and restaurant building. The sale includes the furnishings, fixtures and equipment currently used to operate the business, including a fully functional commercial kitchen and bar—creating a truly turnkey opportunity. The main level serves as the heart of the resort, while the upper level is currently best known for its popular Wisconsin Friday night fish fry. Although presently used primarily one night per week, this space offers tremendous potential for expanded dining hours, private parties, catered events, weddings, showers, reunions and community gatherings. The lower level is currently unused, providing yet another opportunity to create a dedicated event venue, additional entertainment space or an entirely new revenue stream. Beyond the restaurant and bar, the property offers income from six boat slips currently rented seasonally for $400 per slip. Four individual waterfront, cabin-style rental units—each offering one bedroom and one bathroom—are currently rented on a month-to-month basis for $700 per month per unit. These existing rentals generate income while offering future potential as vacation rentals, weekend retreats or guest accommodations, subject to applicable regulations. Pike Lake Resort is positioned to capture everything people love about a Midwest lake getaway: boating, fishing, waterfront relaxation, summer weekends, Friday fish fries and time spent gathering with friends and family. Pike Lake is the largest lake in Marathon County at approximately 204 acres, with a public boat landing and fishing for panfish, largemouth bass, northern pike and walleye. The resort is also located along a major snowmobile trail, helping extend its appeal beyond the summer season. Granite Peak Ski Area and Ho-Chunk Gaming Wittenberg are also within convenient driving distance. Pike Lake Resort already has something that cannot be recreated overnight: history, name recognition and a place in the memories of generations of customers. The foundation is here—a recognizable destination, a turnkey commercial kitchen and bar, waterfront accommodations, seasonal boat-slip income and multiple spaces waiting to be activated. With thoughtful updates, expanded hours, stronger event programming and refreshed marketing, the possibilities are exceptional. Bring your ideas and your vision. Pike Lake Resort is ready for its next chapter.